Luxury brands seldom plumb the depths of French-Canadian alt-pop when searching for new baes, but Cœur de Pirate—a.k.a. Béatrice Martin, the 26-year-old Montreal-born, Juno-nominated, cat-eyed, tatted-up musician—is just too chic for YSL Beauté to pass up. More than just a pretty face, her first bilingual album, Roses, recently made the Polaris Prize long list, and she came out in a moving letter on Noisey. Beauty indeed.