Black orchids once
reminded Shahad Mahdi of Jordan, the country where she was born. Now,
the rare black flower has taken on new meaning as the name of her
clothing line, which she created to help share the beauty and strength
of Middle Eastern women with the world. “There’s a stigma around the Middle East and Islam, in particular.
Like any other stereotype, I think it needs to be broken,” says the
21-year-old Ryerson University student. “This business is just a step to
break that stigma.” Watching Canadian media and the news, Mahdi didn’t see the
fashionable, strong Middle Eastern women that she personally saw in her
own community. “All you see is yelling and violence when it comes to the
Middle East. You never get to see the fashionable woman, the strong
woman,” she says. “I know a lot of Muslim women who are business owners
that are really successful and they’re not domesticated and they’re not
oppressed. They’re strong, they have their own opinions and they exist,
but people don’t seem to see that.” In an effort to combat the growing Islamophobia she saw, Mahdi created Black Orchid—a clothing
like that gives the portrayal of Muslim women a modern upgrade.
The apparel company, which launched online last year, includes
everything from pouches and phone cases to sweatshirts and patches—each
with the same, fun yet fierce graphics of women rocking their hijabs. To find out more, we caught up the designer to get the scoop on how
she creates messages of empowerment through her designs and her take on
how the current political climate has informed her mission. Originally my friend and I wanted to
take Middle Eastern designs and add a modern touch to it. Right before
we launched, we came up with the idea of the graphics, and we printed
them on shirts and they got way more positive response than any other
item. From there, we took the idea and developed it and added more
elements. In terms of the graphics, we wanted to go with a simplified form
because if we added more details to the body or the face, more people
wouldn’t be able to identify with the design. We wanted to be able to
make the design as simple as can be. When you walk around downtown Toronto, you see women of all different
skin tones and ethnicities wearing the hijab. Literally just sitting on
the subway, watching people go by and I found myself thinking that as
much as I want to keep the graphics simple, it wasn’t fair for it to be
just one skin tone. I wanted to include as many as possible. I have dolls wearing sunglasses, in different skin tones, one with
flowers on their heads—I think in total there’s at least seven, but I’m
going to keep adding more designs as I go. As I’ve been growing my business, all the feedback I’ve been getting
has thankfully being positive, both from the media and from customers.
It’s pretty amazing because I’m representing a niche market and some
people may not agree with my views, but still, I haven’t gotten any
negative feedback whatsoever. People see the brand and the articles about us and they feel like their image and voice and story is being told. Yes, and I’m doing collaborations with other designers as well, but nothing is set in stone yet. It’s funny because after the events in the U.S., I got a lot more
orders from America, which was pretty nice. But no, nothing has
changed—if anything, I’m going to keep at it even stronger.All of the graphics in your clothing line have the same, uniform design. What were you going for with that concept?
How did you make sure that the designs were reflective of the women in your community?
How many different characters or images of women have you created so far?
What has the response been like?
What are some of the positive ways that people have been responding to your brand?
Do you have new designs on the horizon?
Since you first started about a year ago, there have been a
lot of events, like the Donald Trump’s travel ban, contributing to the
rise of Islamophobia. Has that changed your designs or what you want to
do with the brand?
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